KANSAS CITY, Mo. — Hallmark Mahogany, the greeting card brand that has honored and celebrated Black culture for more than 30 years, is launching a giveaway of one million greeting cards in celebration of Black History Month.

The company said it is offering a free three-pack of Hallmark Mahogany greeting cards featuring what it describes as culturally authentic designs and bold words of affirmation. Included within the pack is a greeting card from the newest collection in the Mahogany line, Uplifted & Empowered. Appropriate for everyday sending, Uplifted & Empowered includes such themes as pride in self/community, support, empowerment, inspiration, faith and solidarity.

Hallmark Mahogany’s one-million-card giveaway is the latest in a series of greeting card giveaways designed to help consumers connect with others. In total, more than five million cards have been given away within the last year. The card giveaways began in the early days of the COVID-19 stay-at-home orders and have proven to be a great way to help people connect and rediscover the amazing benefits of cards.

“Black History Month is not only a time of reverence, it’s a joyous recognition of the spirit of the Black community and the contributions that countless Black Americans have made throughout the years,” said Lindsey Roy, chief marketing officer for Hallmark Cards. “That celebratory spirit is at the heart of the Mahogany brand 365 days a year, and our hope is that this giveaway of one million cards spreads even more encouragement, hope and pride during Black History Month and beyond.”