MONTCLAIR, N.J. — Hello Products has launched a new line of deodorants that the company dubs “naturally friendly” because they come in packaging made with 100% previously recycled materials and are made with natural, sustainably sourced ingredients.

The naturally friendly line comes in two scents — Clean + Fresh and Fresh Citrus — as well as in a Fragrance-Free version.

The products feature gender-neutral, trend-driven, thoughtfully created formulas made with such sustainably sourced, natural ingredients as tea tree oil, activated charcoal, and shea butter. They promise all-day friendliness as they help diminish odor while soothing and moisturizing skin.

“We’re super-excited to be launching our new naturally friendly deodorant line, and to be honest, the timing couldn’t be better,” Hello Products founder Craig Dubitsky says. “As we continue to make sense of the recent changes to our environment, healthy behaviors, habits, and self-care are top of mind; we believe folks will be even more concerned about ingredient integrity when it comes to their personal care product options, as well as about products with a passionate focus on sustainability.”

The new deodorants are clinically proven to provide 24-hour odor protection, according to the company, which also notes that the products are free from aluminum, baking soda, parabens, talc, and dyes, and are suitable for everyone. The 100% recyclable packaging is thoughtfully made with 100% previously recycled materials, while the solid deodorant glides on easily and is quickly absorbed without causing irritation to sensitive skin.

“Hello’s mission is to make things beautiful and better for everyone—Hello is for the 100%, not for the 1%,” Dubitsky says. “By beautiful and better, we mean products that offer awesome performance, that are vegan and cruelty-free, that contain thoughtfully sourced ingredients, and that feature gorgeous design,” Dubitsky adds. “When we say we’re for the 100%, it’s because we think everyone should be able to choose friendly when it comes to their daily-use products, and let’s face it, everyone could use a little bit of awesomeness.”

Like all the company’s products, the new deodorants are Leaping Bunny certified and never tested on animals. The deodorants are also vegan, dermatologist tested and gluten free.

“We continue to thoughtfully source innovative ingredients and technologies to improve performance and sustainability in new and existing products,” Hello Products CEO Lauri Kien Kotcher says. “We’re confident our effective, naturally friendly deodorant formulas will continue our mission to delight our loyal consumers and retail partners.”

The new deodorants are now available at Ulta.com, Amazon, Hello-Products.com and Dollar General.