MONTCLAIR, N.J. — Hello Products is expanding its naturally friendly lineup with a new Hemp Seed Oil collection. The line includes an Extra Moisturizing Mouthwash and an Awesome Floss.

Hello Products Hemp Seed Oil collection

Infused with moisturizing hemp seed oil and coconut oil as well as Yakima Valley spearmint, the new hemp seed oil toothpaste (available in both fluoride and fluoride free versions) is formulated to help whiten teeth and remove plaque. The new alcohol-free mouthwash rinses away debris brushing may miss. The new hemp seed oil infused floss is coated with vegan candelilla wax and is free from PFAS. It’s textured to grab and lift away what is between the teeth.

“At hello, we’re always innovating; we love to stay ahead of the curve when it comes to the ingredient trends our fellow brushers are seeking. Hemp seed oil is one of many ingredients our brushers are incorporating into their personal care routines, and we’re excited to bring this ingredient forward to take our effective and delicious oral care regimen to the next level,” said Craig Dubitsky, friendly founder of hello products.

“Rapid innovation is at our core and enables us to keep up with the ever-changing needs of today’s ingredient-savvy brushers,” said Lauri Kien Kotcher, friendly chief executive officer of hello products. “We continually strive to deliver effective and irresistible products our brushers can trust and enjoy, while also making them accessible to everyone. Our latest pioneering launches will help further accelerate the amazing growth of our oral care portfolio, with several more exciting innovations to follow in 2020.”

Expanding into Whole Foods Market Inc., Dollar General Corp. and Ulta, hello’s product line up is now available in over 42,000 locations nationwide, including Target Corp., Walmart, CVS Health, H-E-B and Kroger Co., as well as online at Amazon, Grove Collaborative and Thrive Market. “We’re so incredibly proud that all of hello’s award-winning products are made for the 100%, not the 1%,” said Dubitsky.

Like all hello products, the new Hemp Seed Oil Collection is Leaping Bunny certified and is never tested on animals. The products are vegan, and free from artificial sweeteners and flavors, dyes, peroxide, alcohol, sls/sulfates, microbeads, parabens, triclosan, dairy and gluten.

The new lineup consists of:

• hello hemp seed oil + coconut oil extra moisturizing mouthwash, selling for a suggested $6.99 for 16-ounces.
•  hello hemp seed oil + coconut oil extra freshening fluoride free toothpaste, selling for a suggested $6.99 for 4-ounces.
• hello hemp seed oil + coconut oil extra freshening fluoride toothpaste, selling for a suggested $6.99 for 4-ounces.
• hello hemp seed oil + coconut oil infused floss, selling for a suggested $5.99 for 55-yards.