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Henkel names senior leader of North American beauty care

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David DiBernardino is appointed head of the consumer beauty care business in the U.S. and Canada

STAMFORD, Conn. — Henkel, a leading manufacturer of well-known brands including Dial soaps, and Schwarzkopf hair care, has named David DiBernardino as regional head, consumer beauty care North America.

In this role, DiBernardino will lead the Henkel Consumer Beauty business in the United States and Canada, with goals that include continuing the business‘ focus on building strong partnerships with retailers, meeting evolving consumer needs, advancing digitalization, and growing its eCommerce platforms to offer Henkel’s portfolio of personal care products to more consumers.

DiBernardino previously held leadership positions at Henkel North American, including general manager, consumer beauty care USA, and senior vice president, sales, beauty care.

Prior to joining Henkel, in 2018, DiBernardino acquired experience over more than 19 years in roles that included senior sales leadership in the United States with global health care companies GSK and Novartis.

DiBernardino holds a bachelor’s degree in food marketing from St. Joseph’s University.

“I am inspired and energized by the opportunity to proudly lead the Henkel Consumer Beauty business in North America, alongside an extremely talented team,” said DiBernardino. “I look forward to continue building our beauty brand portfolio, through a strong innovation pipeline and key focus on our customer and consumers.”

DiBernardino will report to Wolfgang Koenig, executive vice president, Henkel beauty care, and join the global beauty care executive committee. He will continue to be based at Henkel’s North America consumer goods headquarters in Connecticut.


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