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Huggies launches customized diapers

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NEENAH, Wis. — Kimberly-Clark’s Huggies brand is introducing a customized diaper called Huggies Made by You that allows friends and family to design their own Huggies diapers with a name, monogram or date and to choose from five limited-edition collections.

“We know that a lot of thought goes into selecting the perfect gift for expectant parents reflective of the celebration of each unique baby,” said Sara Young, general manager of Huggies. “Overwhelmingly, consumers express passion for personalization, and we’re thrilled to be offering Huggies Made by You to deliver a gift that’s as exciting to give as it is to open.”

In addition to customizing with a name or monogram, consumers can select from five limited-edition collections:

  • Pattern Party: Black-and-white graphics with pops of color.
  • Bright World: Celebrating summertime with fanciful color and playful prints.
  • Sweet Safari: Tropical prints, animal patterns and hand-drawn silhouettes.
  • Little Hero: Sporty patterns, colors and designs.
  • Mediterranean Mama: Vintage Riviera.

Made by You is exclusively sold online at HuggiesMadeByYou.com and are made to order. Each custom order costs $75 and contains 28 premium Huggies Made by You diapers, available in size 1 (8 to 14 pounds). The limited-edition product comes wrapped with one design per premium box.


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