Jessica Hendrix to lead marketing and retail media network

WEST DES MOINES, IOWA — Hy-Vee, Inc. announced the hiring of Jessica Hendrix to oversee the regional grocery chain’s marketing and retail media network.

Hendrix is joining Hy-Vee as executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network, RedMedia, beginning on April 16. She will oversee Hy-Vee’s marketing efforts and serve as the driving force behind RedMedia’s growth and strategic operations. Hendrix will report to Donna Tweeten, president of Hy-Vee Inc.

Hendrix most recently served as president and chief executive officer of Saatchi & Saatchi X, a full-service and shopper marketing agency of parent company Publicis Groupe.

Hendrix brings nearly 25 years of experience in retail, shopper marketing and business development to the position. She served as CEO and president of Saatchi & Saatchi X for nearly nine years, where she led a client team that partnered with brands and companies including Procter & Gamble, Wendy’s, Kraft, Smucker’s, Samsung and Dreyer’s.

“I’ve known members of the Hy-Vee marketing team professionally for some time and had the chance several years ago to come alongside them through their work with [digital marketing agency] Razorfish,” Hendrix said. “When the conversation started about bringing my experience in retail media, merchandising, advertising and marketing to Hy-Vee, I knew my background would be a great fit with the growing organization.”

‘Going to take our integrated marketing strategies to the next level’

Added Jeremy Gosch, Hy-Vee’s CEO, “I truly believe bringing a leader of Jessica’s caliber on board at Hy-Vee is going to take our integrated marketing strategies to the next level. The talent and experience we have in this area is second to none, and with Jessica at the helm, I’m confident this team will bring even more value to our brand marketing efforts, the positioning of our image, and the advanced development of our retail media network.”

“The Hy-Vee brand has always been near and dear to my heart,” said Hendrix, an Iowa native. “The company provides unparallel customer service, whether that’s for a shopper in a store or in how they work with their suppliers. The potential for Hy-Vee to continue to leverage that experience to make a lasting impact in the marketing and retail media space is substantial.”

Hendrix holds a bachelor’s degree in English, pre-law and marketing from the University of Iowa.

With Hendrix’s hiring, Anna Stoermer, executive vice president at Hy-Vee, will transition from the chief marketing officer role into leading Hy-Vee’s merchandising efforts as chief merchandising officer.