BOLINGBROOK, Ill. — Ulta Beauty continues to produce strong sales and profits by giving customers what they want. That’s exactly Monica Arnaudo’s superpower as the chief merchandising officer for the nation’s largest beauty retailer.

“We’re proud to be a place where beauty lovers can discover the brands and products that unlock limitless possibilities to express their individuality,” says Arnaudo. “Our differentiated and diverse assortment is always rooted in guests’ beauty wants, which further cements our position as the most loved beauty destination, not only for brands to be discovered and grow, but for guests to have more options to explore.”

Arnaudo, who assumed her current role in 2019, taps into Ulta Beauty’s rich proprietary consumer insights and expert merchandising team to analyze data from industry resources, including Circana and Trendnalytics.

“We track and forecast beauty trends to ensure our guests can discover both established and emerging brands across all categories and price points. Additionally, we look at what’s trending in social across all platforms and what our guests are sharing with us in our comments section and in our DMs.”

Monica Arnaudo

She adds that Ulta Beauty’s relationship with its guests is crucial and changing faster than ever. “Our assortment will always not only reflect the guests’ voice but will evolve and move at the speed of culture and the ever changing beauty landscape to ensure we are meeting them at every stage of their beauty journey.”

Under Arnaudo’s leadership, Ulta Beauty has added and expanded many of the desired brands. “We’ve worked hard to create an assortment that’s truly reflective of the guests we serve and have launched and nurtured some of the brightest brands our industry has seen. From incredible celebrity-founded brands like Fenty Beauty by Rihanna, r.e.m. Beauty by Ariana Grande, Eilish fragrances from Billie Eilish, about-face by Halsey, and Jennifer Aniston’s LolaVie, to emerging up-and-comers like Divi, Live Tinted and Half Magic to the introduction of Luxury at Ulta Beauty which brought some of the biggest names in beauty to our stores including Chanel, Dior, Pat McGrath Labs, Natasha Denona, and Rabanne as well as our most recent fan favorites like Charlotte Tilbury, Sol de Janeiro and OLEHENRIKSEN. Not to mention the continued success of our long-standing partners — all 600 plus of them — there is so much to celebrate.”

Ulta Beauty takes pride in being a launchpad, working with emerging brands every step of the way, bringing their brand ethos to life through their in-store expression and display while providing personalized opportunities to further connect with its highly engaged loyalty members.