CHICAGO — IRI has launched the IRI OmniConsumer Receipt Panel, a new panel that will source receipt data from 120,000 active households on where they shop.

“The IRI OmniConsumer Receipt Panel offers an unparalleled view of consumer purchase behavior, allowing clients to gain key insights into how consumers are shopping across channels,” said Jeremy Allen, president of Americas and APAC at IRI. “Today’s omnichannel environment presents a challenge for CPG companies seeking to understand consumer behavior. Our Receipt Panel closes critical gaps by allowing clients to understand omnichannel purchase behavior by outlet and fulfillment type, differences in online and brick and mortar shoppers and behaviors, outlet and channel preferences and incremental sales growth.”

The IRI OmniConsumer Receipt Panel offers the following advantages:

• The receipt panel is integrated with IRI’s Scan panel in one technology platform, IRI Liquid Data. This integration enables clients to have the benefits of receipt panel breadth with the depth of the UPC-based scan panel.

• It offers accuracy, leveraging IRI’s extensive reference data assets to classify large numbers of receipt transactions, and the receipt panel is calibrated to IRI’s point-of-sale data to ensure consumer insights reflect precise sales in the market.

• It links directly to activation through consumer surveys, purchase-based media audiences and IRI ShopperSights-enabled retail activation, all within the Liquid Data platform.

Allen continued, “Historically, marketers have had to choose between more accurate and more actionable insights, with an omnichannel top view and at the UPC-level – our solution allows them to gain insights without compromise.”