WESTON, Fla. — LolaVie, the popular plant-powered hair care brand founded by actress Jennifer Aniston, has announced a significant partnership with Ulta Beauty. This collaboration marks LolaVie’s first foray into brick-and-mortar stores. Customers can now find the complete range of LolaVie products at all 1,350+ Ulta Beauty locations and on the Ulta.com website.

Jennifer Aniston with her LolaVie hair care line.

Jennifer Aniston, the founder of LolaVie, expressed excitement about this milestone.

“The idea for LolaVie started years ago,” Aniston said. “We launched in 2021, and since then, the brand’s success has exceeded my wildest expectations! Now, we’re launching into Ulta Beauty, the largest beauty retailer in the U.S. I’m thrilled that more people can experience and witness the magic of LolaVie for themselves online at Ulta.com and now in-store!”

LolaVie first entered the market in September 2021 with its standout product, the Glossing Detangler, which quickly gained popularity and garnered numerous beauty awards. Last year, the brand celebrated its one-year anniversary by introducing the Restorative Shampoo and Conditioner, both of which became instant best-sellers.

Just as LolaVie has been intentional about its product launches, the brand has carefully chosen its inaugural retail partner. Ulta Beauty, renowned as a premier destination for beauty enthusiasts, offers a diverse and unique selection of products that are easily accessible. This partnership aligns perfectly with LolaVie’s vision for its next phase of growth. Moreover, both LolaVie and Ulta Beauty customers share a preference for high-performance products containing top-notch ingredients, making this collaboration a winning combination.

Monica Arnaudo, the chief merchandising officer of Ulta Beauty, expressed her enthusiasm about welcoming LolaVie to their lineup.

“I’m delighted to welcome LolaVie to our assortment and can’t wait for new and existing customers to discover Jennifer’s thoughtfully created award-winning products at Ulta Beauty,” Arnaudo said. “With beauty enthusiasts continuing to prioritize their personal values, we’re proud to exclusively offer a brand that aligns so seamlessly with conscious-minded consumers seeking effective solutions that are both good for people and the planet. We know our customers will embrace LolaVie with enthusiasm, and we’re thrilled to be part of this exciting new chapter that unlocks new possibilities for her brand.”