BATTLE CREEK, Mich. — Kellogg Co. is planning to introduce a new cereal, Kellogg’s Frosted Flakes with Crispy Cinnamon Basketballs. In anticipation of that launch, the company is giving fans the chance to win an autographed box signed by legendary basketball Hall of Famer Shaquille O’Neal.

Fans can enter for a shot at winning a box by commenting on Shaq’s Instagram post, and sharing why sports are important to them with the hashtag #MissionTigerEntry. For official rules, visit: FrostedFlakes.com/CinnamonBasketballsGiveaway.

“It’s no secret I love Tony the Tiger, and having my own Kellogg’s Frosted Flakes cereal has been a lifelong dream,” said O’Neal. “Now that this dream is finally coming true, I don’t want fans to have to wait a second longer, so I’m giving a lucky few the chance to win one of the first boxes, signed by yours truly! And more importantly, by buying a box you can help support Mission Tiger to help middle schoolers gain better access to sports.”

“After a year when so many in-school programs like sports were put on hold, students and middle schools need our help more than ever to give students athletic resources, wherever they’re learning,” said Brant Wheaton, marketing director of Kellogg U.S. ready-to-eat cereal segment. “We’re thrilled to have Shaq on our team to help rally support for Mission Tiger, making a difference in middle schools and students’ lives nationwide.”

Since 2019, Mission Tiger has helped more than 560,000 kids across the country by repaving courts, refurbishing sports facilities and providing new training equipment.

Kellogg’s Frosted Flakes with Crispy Cinnamon Basketballs will be available at retailers nationwide for a limited time with a suggested retail price of $3.99 for a 10.2-ounce box and $5.69 for a 16.3-ounce box.