Kmart’s ‘Whole Lotta Awesome’

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DES PLAINES, Ill. — Kmart has unveiled a revitalized and refreshed store here as part of an ongoing initiative to provide enhanced, new and exclusive ­offerings.

“We are excited about the relaunch of the Des Plaines store because it exemplifies our dedication to our [Shop Your Way] members and it’s in our own backyard,” says Kmart president Alasdair James. “We want our members to know we are listening to their feedback and bringing them new products, deals and experiences they’ll love.”

Under the tagline “A Whole Lotta Awesome,” the chain is promising an improved shopping experience based on customer insights. Examples at the Des Plaines store include “Happy to Help” — a customer service center designed to better meet the needs of every shopper. A children’s shop offers toys, candy and more for parents’ Shop Your Way points.

Customers can also take advantage of Kmart’s new guaranteed minimum of $100 in coupons in Shop Your Way members’ apps every day.

The retailer also offers Shoparazzi, a free personal concierge service that when provided a member’s list, will do his or her shopping. If Kmart doesn’t carry a product on the list, it will find it at another store and have it ready at checkout.

The “Super 6” shop features six outrageously priced items and a fully stocked grocery section with local, fresh produce, backed by Kmart’s fresh or free guarantee.

A new beauty bar has familiar brands and experts to provide hair and skin care advice.

The “Aisle of WOW!” is a section of low-price items, limited-time deals and “Dollarpalooza” $1 items.
The upgraded pharmacy’s wellness consultant provides health advice and product ­recommendations.

The Des Plaines outlet’s candy section showcases Chicago brands such as Ferrara, Trolli, Fannie May and Pez.

The expanded pet care center offers premium dog and cat food, toys, treats and fashionable ­accessories.

Enhanced aesthetics include new signage and wider aisles to make shopping easier and more engaging.

“In an effort to evolve the Kmart brand to better serve our members, we will continue these efforts to test and learn at our stores,” said chief marketing officer Kelly Cook. “Our goal is to deliver the best value, price, product and experience and, in doing so, we believe our members will keep coming back.”



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