Kroger adds payment app, rewards debit card

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Kroger Pay and Kroger Rewards Debit card work together

CINCINNATI — Kroger Co. said Wednesday that it is introducing a mobile payment solution that securely combines a customer’s payment and loyalty card information. Called Kroger Pay, the feature promises to deliver a faster checkout experience. The company is also launching a new Kroger Rewards debit card.

Kroger introduces new mobile payment app

“Kroger is redefining the customer experience by creating innovative ways to pay at our stores and online,” said Gary Millerchip, chief executive officer of Kroger Personal Finance and corporate strategy integration lead. “Kroger Pay and the Kroger Rewards debit card are two more ways we are transforming our payments model to benefit our customers.”

Kroger Pay is billed as a quick, safe and easy-to-use feature within Kroger’s suite of apps, which are available for iOS and Android devices. After a customer enters a custom PIN or biometrics, the app provides a single-use QR code that can be scanned at the checkout terminal to quickly communicate payment and loyalty card information, including digital coupons and personalized offers. The company said the single-step solution reduces checkout time and creates a more frictionless experience for both store associates and customers. Kroger Pay can be used at both traditional checkout lanes and self-checkout stations.

Kroger Pay also rewards customers who use one of Kroger’s rewards cards — the 1-2-3 Rewards credit card, the Rewards prepaid debit card and the newly-released Kroger Rewards debit card — allowing customers to earn fuel points and grocery rewards with a single scan. Kroger Pay can also be linked to any major debit, credit or prepaid card.

Kroger Pay is one of the few mobile wallets that pairs loyalty and payment,” said Mary Ellen Adcock, group vice president of operations at Kroger. “The application of this exciting technology is another step in our front-end experience transformation.”

Kroger Pay recently launched in the retailer’s Columbus, Ohio division. The service will roll out to 10 additional markets in the spring, with plans to go nationwide later this year.

Kroger Rewards debit card offers a payment option that connects directly to a customer’s checking account. The Kroger Rewards debit card offers benefits to customers, including bonus fuel points and Our Brands discounts, and the rewards double when the card is used through Kroger Pay.

“Our new Kroger Rewards debit card is a lower-cost payment option, enabling us to offer our customers additional savings when they are shopping in a store or online or fueling up,” Millerchip said. “Through Restock Kroger, we are lowering operating costs, and our new debit card is another way we are doing just that while also rewarding customers who use it.”

The Kroger Rewards debit card is currently available for use in Kroger stores in Columbus, Ohio and in King Soopers and City Market stores in Colorado. The payment option will roll out to all Kroger stores this spring, the company said.



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