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Kroger picks two new Ocado sites

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CINCINNATI — Kroger Co. and Ocado said Tuesday that their next two customer fulfillment centers will be located in central Florida and in the Mid-Atlantic region.

Kroger Ocado“Kroger is excited to partner with Ocado — one of the most innovative, advanced companies in the world — to redefine the grocery shopping experience for customers along the East Coast,” Kroger’s chairman and CEO said Rodney McMullen said in a statement. “We are incredibly excited to introduce customer fulfillment centers in this region to deliver on our Restock Kroger vision to serve America through food inspiration and uplift.”

Kroger has committed to building 20 CFCs, powered by Ocado, to accelerate its ability to provide customers with anything, anytime and anywhere. The CFC model – an automated warehouse facility with digital and robotic capabilities, also known as a “shed” – will be replicated to serve customers across America, the companies said. Kroger announced in November that its first CFC will be constructed in Monroe, Ohio, a suburb north of Cincinnati.

“Kroger is developing the retail model of the future through our exciting partnership with Ocado, a UK-based company with global ties,” said Alex Tosolini, Kroger’s senior vice president of new business development. “We will co-innovate with Ocado to develop the best possible experiences for our customers, leveraging advanced robotics technology and creative solutions.”

The CFCs “will play a crucial role in helping Kroger offer its customers a superior online shopping experience” in the central Florida and Mid-Atlantic markets, Ocado Solutions CEO Luke Jensen said.


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