AUSTIN, Texas — Lafe’s Natural BodyCare has launched a new 100% plastic-free plant-based stick deodorant. The collection is available in Citrus + Bergamot, Lavender + Aloe, Cedar + Lime, Rose + Coriander and is packaged in paper barrels.

“Sustainability has always been synonymous with Lafe’s,” said founder Lafe Larson. “During our 27-year history we’ve been recognized as a category leader in marketplace innovation and continue the trend with this new cutting-edge packaging. The new paper deodorant stick collection is 100% free of plastic which means it is not only recyclable but compostable as well.  We saw competitors facing issues with packaging that didn’t hold up in high moisture environments as well as offering product lines with low quality ingredients.”

To avoid these issues the company said it spent months testing the new packaging in both high temperatures and high humidity environments.

The company also invested significantly in a new waterless formula to create a glide application, adding that “quality formulations are equally as important as sustainable packaging.”

Creating paper deodorant sticks proved to be significantly more costly than conventional plastic, the company said. “We believe it will be worth the investment as we know that half of all Americans are actively trying to reduce their beauty plastic consumption,” Larson added.

The company has a long-term commitment to sustainability and made the switch to green energy nearly a decade ago. Larson points out that “since 2013, our Austin, Texas based offices and warehouse have been 100% wind powered which is the equivalent of saving 128 barrels of crude oil or keeping 18.8 tons of solid waste out of the landfill.”