WEST HILLS, Calif. — Nature Made has expanded its existing Multivitamin portfolio with the launch of Nature Made Advanced Multivitamin Gummies, a new line of easy-to-take gummies curated to address common dietary shortfalls.

Key vitamins and minerals play vital and unique roles in the body to support good health but, even as consumers continue to prioritize their health and wellness, many American adults still need to consume more essential nutrients in their daily diet. While nutrient gaps stem from a myriad of factors and differ for each individual, studies indicate that nearly half of adults in the U.S. do not consume enough Calcium (43%) or Vitamin C (46%), and more than half do not meet the recommended requirements for Magnesium (54%), Vitamin E (84%), or Vitamin D (95%).

Recognizing the challenges that come along with understanding and maintaining individual nutrient requirements, scientists at Nature Made formulated Nature Made Advanced Multivitamins with a unique ingredient combination that isn’t found in other gummy multivitamins from top broadline brands.

In addition to providing 20 essential nutrients for daily nutritional support in tasty mixed berry and tropical fruit flavors, the assortment offers a good source of High Absorption Magnesium Citrate to support muscle relaxation and nerve, heart, and bone health and Calcium to support strong bones, as well as an excellent source of all eight B vitamins to support brain function.

“Even as societal trends lean further into proactive health and wellness, it can be hard in today’s fast-paced world to consume all vitamins and minerals necessary for our bodies to function at their best – and prioritizing supplementation every day can be difficult, especially if the experience isn’t pleasant,” says Dr. Susan Hazels Mitmesser, Chief Science Officer at Pharmavite.

“We know that missing a dose likely means nutrient gaps aren’t closed that day, so we aim to encourage more consistent intake with product formulations that are nutrient-packed, enjoyable, and supportive of differing health needs. Nature Made Advanced Multivitamin Gummies deliver distinctive ingredient recipes that cater to more nuanced interests – such as Biotin to support healthy hair and skin – while championing the benefits of meeting foundational nutrient needs.”

The assortment is available in three varieties – Nature Made Advanced Multivitamin for Adults, Nature Made Advanced Multivitamin for Her, and Nature Made Advanced Multivitamin for Him – and complements the brand’s comprehensive lineup of key vitamins and supplements. With an extensive range that includes sleep aids, herbal supplements, and essential letter vitamins, Nature Made is dedicated to catering to the diverse and evolving lifestyle needs of consumers at every stage.

Nature Made Advanced Multivitamin Gummies are available now at NatureMade.com/Multivitamins and Walmart, with Amazon, Target, and other major retailers nationwide rolling out the assortment in the coming weeks and months. To check availability and learn more about Nature Made, please visit NatureMade.com.