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Nature’s Truth expands gummy collection

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RONKONKOMA, N.Y — Nature’s Truth has expanded its gummy vitamin line to include Iron Gummies and Cranberry Gummies.

Nature’s Truth Iron Gummies are formulated for those with iron deficiencies and contain essential B vitamins and zinc. Iron continues to be a front runner in category sales, climbing 13% over the last 13 weeks, with the minerals category spiking 35% in the same time period, the company said citing Nielsen data. The gummies have a natural grape flavor and join the wellness brand’s growing family of iron supplements.

Gummy vitamins continue to be the favored choice among consumers, generating 34% of all vitamin growth in recent weeks, the company said citing Nielsen data. Consumer trends indicate that gummy vitamins are often preferred because they are an alternative to sometimes difficult-to-swallow capsules or tablets.

Herbs have also seen an uptick in sales, increasing 28% over the last 13 weeks, with cranberry growing steadily over the past year, the company said citing Nielsen data. Nature’s Truth Cranberry Gummies deliver concentrated cranberry extract and come in a  natural cranberry mango flavor to support urinary tract health.

The Iron Gummies and Cranberry Gummies from Nature’s Truth are both vegan, non-GMO, gluten free, and do not contain artificial flavors or sweeteners.


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