SALISBURY, N.C. — Food Lion LLC says it has unveiled an easier shopping experience for customers in 31 stores in the Wilmington, N.C., market.

Food Lion LLC says it has unveiled an easier shopping experience for customers in 31 stores in the Wilmington, N.C., market.

The stores are the first in the chain to be remodeled as part of an initiative that the grocer calls "Easy, Fresh and Affordable … You Can Count on Food Lion Every Day."

The company will continue to roll out the new format in additional markets over time.

"Our customers told us that they want a grocery experience where it’s easy to shop, easy to save and easy to figure out what is for dinner tonight," says Beth Newlands Campbell, president of Food Lion. "In these enhanced stores, we’ve worked to deliver just that.

"Since announcing our new strategy, we’ve been doing a lot across the Food Lion chain to create positive change," she says. "We’re proud to continue that momentum by launching the first market of enhanced stores that bring all the elements of our new strategy to life to make shopping easier for customers."

Food Lion operates more than 1,100 stores in 10 states.