SCOTTSDALE, Ariz. — The e-cigarette and vaping products supplier NJOY has tapped Paul Sturman to serve as its president and chief executive officer.

The e-cigarette and vaping products supplier NJOY has tapped Paul Sturman to serve as its president and chief executive officer.

Sturman previously served as global president and general manager of Pfizer’s Consumer Health Care business. In that role, he was responsible for the $3 billion division’s global operations, including the development and marketing of such major household brands such Advil, Centrum, ChapStick and Robitussin. Before that he served as president of Johnson & Johnson’s North American Consumer Healthcare unit.

"NJOY has been a pioneer in the electronic cigarette category and I admire its noble mission of providing satisfying alternatives to combustion smoking, the leading cause of preventable death in the world," Sturman said. "I couldn’t be more excited to lead this talented organization and leverage its top-shelf R&D engine to accelerate growth and take the company to the next level. I believe NJOY is uniquely positioned to consistently deliver innovative, quality solutions for the millions of adult smokers in a responsible and compliant manner."