CINCINNATI — Procter & Gamble Co.’s Olay Body brand is introducing the Olay Body Lotion Collection, a line of body lotions containing prestige skin care ingredients to hydrate and rejuvenate skin’s surface cells.

Crafted by Olay Skin Experts and backed by more than 65 years of skin science, the hydrating formulas  combine niacinamide in its proprietary vitamin B3 complex with collagen, hyaluronic acid and vitamin C.

“As we continue to elevate the body care category at Olay, our mission remains the same: to provide the skin benefits she seeks from the products in her body care, which includes body lotion,” said Selina Phillips, senior brand director for Olay Body. “With the addition of this new collection to our body care line-up, we close the gap in her hydration needs, as well as her full skin regimen from top to bottom, so that she can feel confident in her skin.”

Olay Body partnered with entrepreneur and TV personality Adrienne Houghton to help introduce the new collection and highlight its hydrating benefits.

“I manage a busy schedule both on and off camera, so I make sure I’m using products that work hard for me and require minimal effort,” says Houghton. “I’m proud to partner once again with Olay Body and help introduce their new Body Lotion Collection. I love that it works to hydrate my skin from the moment I put it on so that I can conquer my day without worrying about how my skin looks or feels.”

Products in the collection are:

• Firming Body Lotion with Collagen – Hydrates the skin with plumping moisture to tighten skin and diminish fine lines for a visible transformation.
• Nourishing Body Lotion with Hyaluronic Acid – Visibly replenishes the skin, delivers deep moisture, and locks in nourishment for all-day hydration.
• Revitalizing Body Lotion with Vitamin C – Brightens dull skin with a boost of rejuvenating hydration for visible radiance.

“As a dermatologist, I tell my patients that it’s important to moisturize all year round, especially during the colder months when our skin is more prone to drying and flaking,” said board-certified dermatologist Dr. Elyse Love. “With hydrating ingredients like niacinamide and petrolatum, I’ve found Olay’s new body lotion collection makes my skin look and feel better than lotions I’ve used that cost twice as much, and I look forward to recommending it to my patients.”

The collection is available at retailers nationwide in a 17-ounce pump for at-home application and a 6-ounce tube for on-the-go moisture.