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Old Spice debuts latest deodorant, antiperspirant, body wash offerings

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Old Spice debuts latest deodorant, antiperspirant, body wash offerings

CINCINNATI — Procter & Gamble Co.’s Old Spice brand is launching Old Spice Red Reserve in three scents — Dynasty, Sea Spray and Royalty. In addition, the brand is introducing Old Spice Clinical Sweat Defense and Old Spice Hydrate with Aloe body wash.

Old Spice is supporting the new offerings with a new “Smell Ready for Anything” marketing campaign featuring a series of ads highlighting transformative moments to manifest potential in 2021.

“Now more than ever, guys need a reminder to see the potential within themselves and nurture seeds of confidence, even when we can be self-critical,” said Matt Krehbiel, Old Spice vice president at P&G. “Old Spice encourages guys to challenge their inner critic, while providing great-smelling products that help them look and feel at their best.”

Old Spice Sweat Defense is available in an upgraded clinical form. It is dermatologist-tested with skin moisturizers.

Old Spice Hydrate with Aloe body wash is formulated to deliver deep hydration and an aloe anti-perspirant/deodorant that offers sweat and odor protection.


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