CAMP HILL, Pa. — Rite Aid Corp. has named Jim Peters chief operating officer. He succeeds Bryan Everett, who is leaving the company to pursue other ­interests.

Peters will lead all aspects of Rite Aid’s pharmacy and clinical strategy development and execution; health plan, health system and strategic corporate relationships; marketing and merchandising; and corporate development, strategy and communications.

“Jim is a seasoned health care executive with health innovation, corporate development, strategy and health care provider-payor operating experience,” said Rite Aid chief executive officer Heyward Donigan. “As our industry continues to evolve and Rite Aid charts our go-forward strategy, his strong track record of leadership and acting as a change agent to rejuvenate brand perception is exactly what Rite Aid needs to propel our business forward.”

Peters most recently served as CEO of Skyward Health, a strategic health care advisory firm. Before that he spent 12 years with Geisinger Health System, where he held such roles as CEO of Geisinger Medical Management, managing partner of Geisinger Ventures and senior vice president and chief strategic partnerships officer.

“I’m excited to join Rite Aid at such an inflection point in the industry,” said Peters. “The Rite Aid brand is strong, and its potential even stronger. I look forward to working with industry leaders — both at Rite Aid and in the marketplace — as we define and execute our strategy and achieve our goals, while keeping the health and wellness of our customers top-of-mind.”