NEW YORK — Profoot Inc. has kicked off what the company calls its largest integrated marketing campaign.

Profoot Inc. has kicked off what the company calls its largest integrated marketing campaign.

Dubbed "Profoot for the Pro-You," the campaign will encompass static and digital out-of-home and banner advertisements, a new website, and supporting public relations and social media activity, Profoot said Monday.

The company noted that the initiative aims to foster a positive shift in consumer perceptions of foot care products by steering them toward the "Pro way of life." Creative for the campaign features a series of inspirational comparisons to show consumers how to transition into "the best version of themselves," Profoot said.

For example, one ad says, "A fitness junkie joins the gym, but a Pro fitness junkie joins gym on the other side of town and runs there," while another reads, "A movie junkie likes popcorn, a Pro movie junkie loves popcorn and hikes up to the 12th floor concession as Cindy always adds extra butter."

"Profoot has never stood still in its dedication to pushing the foot care industry forward, and this new brand campaign reiterates that," stated Daniel Feldman, president of Profoot. "Profoot is run by people who truly care about the well-being of the nation’s feet, and we are committed to not only raising brand awareness, but also encouraging new customers to feel the same about foot health."

Plans call for further updates and additional features for the newly designed website, including expert advice and how-to videos to engage and educate customers about the importance of foot care, Profoot added. The company’s product lines include insoles and inserts; solutions for corns, calluses, blisters and bunions; implements; and dry and cracked skin, anti-fungal and pain relief products.