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Quest acquires Sunburnt and First Degree brands

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Quest acquires Sunburnt and First Degree brands
PLEASANT PRAIRIE, Wis. — Quest Products Inc. said Thursday its acquired the SunBurnt and First Degree brands of burn and sun recovery products from Welmedix Consumer Healthcare.

Quest is a portfolio company of Promus Equity Partners.

With this acquisition, Quest will add the SunBurnt and First Degree brands to its portfolio of health and over-the-counter products including OraCoat, Clinere, Alocane, ProVent, AlcoHawk and CopperFixx.

Quest said the SunBurnt products are top selling items in the sun recovery segment of the sun care category. The formulations utilize natural botanical ingredients that provide relief from sunburns. The SunBurnt brand is stocked by several national retailers including Walgreens, CVS and Rite Aid stores.

“We are very pleased to add SunBurnt and First Degree to our portfolio of category-leading brands,” Mike Brennan, president of Quest, said. “These brands offer unique solutions for consumers in self care treatment of burns and sunburns, and we are excited to offer these products to our retail partners and expand the distribution domestically and internationally.”

Bruce Lifka, president of Welmedix, said: “We are happy to have these brands move to the Quest portfolio where they can grow to their full potential. Quest has shown great success in growing brands from infancy to market leadership.”


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