'Good Never Stops' campaign focuses on community
WEST SACRAMENTO, Calif. — Raley’s is celebrating its 85th anniversary with the launch of “Good Never Stops,’ an integrated campaign calling attention to everyday moments when Raley’s team members, customers and partners make positive impacts in their communities.
The campaign was launched online with release of a video highlighting all the good that occurs in Raley’s communities in a 24-hour period.
The video features community partners that Raley’s is proud to support, including Sacramento Food Bank & Family Services, California Rangeland Trust, Food Literacy Center, California Farmland Trust and Northern California Construction Training Inc.
Additional online elements include a website featuring articles and videos about Raley’s partners, and stories of team members’ personal commitments to their communities on the store Facebook pages.
The family-owned retailer operates 129 stores in Northern California and Nevada under the Raley’s, Bel Air Markets, Nob Hill Foods, Food Source and Market 5-ONE-5 banners.
“Raley’s has been proud to serve local communities since 1935. Each and every day, our team members, customers and partners give back to our communities in their own unique and personal way,“ said Keith Knopf, Raley’s president and chief executive officer. “For our anniversary this year, we want to inspire positive change and reaffirm our commitment to doing good together for the next 85 years.”
Raley’s customers are encouraged to get involved by using the #goodneverstops hashtag on social media to showcase their own efforts, inspire others to make a difference and see the good others are doing.
Raley’s customers and team members will be introduced to volunteer opportunities with Raley’s Food For Families food bank partners over the coming year should they wish to participate.
Raley’s is demonstrating its appreciation of its loyal customers by offering 85 bonus points to members of its Something Extra savings program who shop in-store or online on February 19. There will be special items on sale starting on February 19, with pricing ending in .85.
Company founder Tom Raley opened his first store in Placerville, Calif., in 1935. Now under the third-generation ownership of Tom’s grandson, Mike Teel, Raley’s remains privately owned and family-operated.
Raley’s Food For Families is the center point of Raley’s charitable spirit and remains the passion of Joyce Raley Teel, who established the non-profit organization. The center is now under the stewardship of Jennie Teel-Wolter, daughter of Mike Teel and granddaughter of Joyce and Jim Teel.