FORT LAUDERDALE, Fla. – RARI Nutrition said that its strategic focus on e-commerce is helping the company increase its sales during the coronavirus pandemic.

The company has been selling its sports nutrition supplements online since its inception. The digital focus has allowed RARI to expand its market share while some newer competitors struggle to establish their footing in a rapidly changing retail environment.

Thousands of online product reviews are an added benefit of RARI’s e-commerce strategy. RARI noted that product reviews have proven in some cases to be even more important than advertising when it comes to persuading customers to buy its products.

A sales and distribution partnership with TruLife Distribution is another component of RARI’s growth platform, according to Sean Kelly, founder of RARI. TruLife was launched by industry veteran Brian Gould, an entrepreneur whose experience connecting brands with buyers has been an invaluable asset for RARI, Kelly noted.

“When we started our company, we had maybe two products available [and] today we make over seven products, and our sales continue to expand” Kelly said. “We had some really strong-selling products and we were ready to expand our company across online platforms and major brick-and-mortar outlets across the country, and TruLife streamlined that process for us.”

RARI’s products really speak for themselves, said Gould. “Customers love them, and that alone has been a big part of their popularity,” he added. “RARI has products for sale in several big-box stores throughout the United States now, but the fact that people can still go online and read what someone else wrote, it makes a difference even when they’re buying in person.”

Kelly said that he vetted other companies before partnering with TruLife Distribution, but during their first meeting he knew that he had made the right choice.

“It’s really a matter of building relationships,” Gould said. “All of my years in the business means nothing if I don’t have a solid relationship with the buyers I’m talking to. It’s about mutual trust.”