LONDON — Reckitt is relaunching the feminine intimate wellness brand Queen V with “micro-v-iome” friendly products, designed specifically for the vaginal microbiome.

The new formulations aim to support a balance of good and bad bacteria living in the micro-v-iome  called Lactobacillus, working to maintain one’s pH, helping to fight off bad bacteria and warding off infections like yeast and bacterial vaginosis.

Queen V will be available on QueenVLife.com, select Walmart stores and Walmart.com on March 21, 2022.

Reckitt acquired Queen V in 2021 and it sits within Reckitt’s global health unit, alongside intimate wellness leaders such as K-Y and Durex.