WSL Future of Health Event

Rohto introduces eye freshness formula

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ORCHARD PARK, N.Y. — Mentholatum parent Rohto Pharmaceutical Co. has launched Rohto Ice All-in-One Cooling Eye Drops to address eight symptoms.

this RohtoThe product’s mix of fast-acting ingredients promises fast, cooling relief for red, dry, itchy, irritated, burning, gritty, watery and stinging eyes. Unlike other drops, it contains Rohto’s proprietary Freshkick technology, an intense freshness formula to relieve irritation and soothe and comfort eyes for up to eight hours.

“We know our consumers are super-active and have action-packed summers ahead of them. The last thing they want to worry about is irritated eyes, but they need an eye care solution that is as flexible and on-the-go as they are,” said Erick Estrada, director of marketing for Rohto and Oxy. “Rohto Ice All-in-One Cooling Eye Drops are your quick and easy solution for common summer eye problems. They provide fast relief so you can get back in the action without skipping a beat. We’re excited to play an important part in keeping peoples’ eyes looking and feeling good this summer.”

Packaged in a small, clear bottle with a single-dose dispenser, the drops are easy to pack in any bag. The suggested retail price is $5.99.

The drops join three other Rohto products: Cool Max, Cool and Hydra.


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