ST. LOUIS — The Save A Lot discount grocery chain is kicking off the New Year with a national sweepstakes that will reward one lucky winner with a year’s supply of groceries.

Consumers can enter the sweepstakes between now and February 9 by visiting savealot.com/sweepstakes and signing up for the retailer’s Smart Shopper Rewards program. Those who sign up will be automatically entered into the sweepstakes and the winner will be announced following the close of the promotion, the retailer said.

“We’re thrilled to be kicking off the New Year with a fun sweepstakes that will surely make for a brighter year for one fortunate family,” said Save A Lot senior vice president of marketing Tim Schroder. “2020 was such a challenging year for so many that we wanted to come up with a way to get everyone feeling optimistic about all that 2021 has to offer, and what better way to start the year off on a positive note than providing a year’s supply of high-quality grocery items from your neighborhood value grocer. We hope it helps alleviate some financial burdens for those who win.”

Founded in 1977, Save A Lot describes itself as one of the nation’s largest discount grocery store chains, with about 1,000 stores in 33 states and 14 wholesale distribution centers. Save A Lot sees its mission as a neighborhood grocer, providing unmatched quality and value to local families while offering significant savings compared to traditional grocery stores.