MODESTO, Calif. – The Save Mart Companies (TSMC), a grocer operating about 200 stores under the Save Mart, Lucky, and FoodMaxx in California and Western Nevada, is set to enhance its digital footprint through the launch of its retail media network. This move comes as part of an extended strategic partnership with Swiftly, a leading retail technology company specializing in omnichannel tools for enterprise retailers. The collaboration aims to bolster The Save Mart Companies’ relationships with consumer packaged goods (CPG) suppliers, opening up advertising opportunities, and providing shoppers with new, fully integrated websites for the Save Mart, Lucky, and FoodMaxx chains.

The newly unveiled websites will serve as a foundation for digital engagement with consumers, offering robust retail media offerings and innovative features, the company said. Advertisers and brands will now have an enhanced ability to effectively target a larger customer base across Save Mart, Lucky, and FoodMaxx, providing them with personalized experiences and an omnichannel journey that drives increased sales and units. This initiative expands on TSMC’s existing iOS and Android mobile apps, further solidifying their commitment to digital transformation and customer-centric growth strategies.

Tamara Pattison, Senior Vice President and Chief Digital Officer at TSMC, highlighted the significance of the company’s digital transformation journey, emphasizing its role in fostering omnichannel engagement, loyalty, and efficiency. “Not only can we provide our CPG partners greater opportunities to expand their digital relationships with our growing customer base,” Pattison said, “but we can also enable them to drive greater performance and growth with improved targeting and measurement capabilities.”

Recent data from Swiftly indicates that nearly 83% of consumers rely on digital coupons, rewards apps, or loyalty programs to mitigate the impact of rising inflation and economic challenges. Furthermore, over 85% of consumers prefer engaging with brands through both digital and physical channels while still enjoying a seamless and integrated experience, the data shows.

Sean Turner, Co-founder and CTO of Swiftly, hailed the expanded partnership as a significant milestone. He highlighted how it enables retail and CPG partners to connect digitally with customers in a more personalized and efficient manner. “The addition of website tools combined with the in-app experience allows TSMC to provide a more consistent and connected digital experience to their customers while increasing reach, engagement, and loyalty,” Turner said.

The new Save Mart, Lucky, and FoodMaxx websites will introduce several features and expanded capabilities, including coupon clipping, retail media placements, loyalty and rewards programs, product browsing, weekly ads, sign-in and store locator functionality, app carousel, run of site, and run of category placements.