JACKSONVILLE, Fla. — Southeastern Grocers on Thursday enhanced its shopper loyalty program with the launch of “rewards Boosters,” which are designed to give customers personalized offers via game-like challenges.

“At Southeastern Grocers, we believe in connecting with our customers on a personal level, whether that is in our stores or through our digital platforms,” company president and CEO Anthony Hucker said. “We work hard to anticipate and listen to the needs and desires of our customers and associates, and their shopping habits tell us that saving money on groceries is a top priority as they continue to spend more time cooking at home. With the new ‘rewards Boosters’ addition to our highly rated rewards loyalty program, our customers now have the opportunity to earn more rewards toward savings on the products they buy most while experiencing a truly personalized shopping experience in our stores.”

The all-new “rewards Boosters” is the latest enhancement to loyalty program that the company says was recently ranked by Newsweek as one of the best supermarket programs in the country. The loyalty program works through the Fresco y Más, Harveys Supermarket and Winn-Dixie rewards apps. To participate in “rewards Boosters,” customers will activate offers within the apps, complete the offer challenge and then receive the reward. Each offer will only be available for a limited time and will change based on the challenge.

Current rewards members will automatically receive personalized “rewards Boosters” offers to activate in addition to the program’s current Mystery Bonus and Deal of the Week offers, the company says. New rewards members will be offered “rewards Boosters” upon enrolling in the loyalty program with offers becoming more personalized over time. New and existing customers not currently enrolled in the loyalty program can join by downloading the Fresco y Más, Harveys Supermarket or Winn-Dixie rewards app in the app store.