ENGLEWOOD CLIFFS, N.J. — SheaMoisture has launched its first-ever deodorant range which includes six antiperspirants and two whole-body deodorant options designed specifically for the needs of melanin-rich skin. The line is Black dermatologist approved and offers products addressing even skin tone, moisturization, and smooth skin while providing odor and sweat protection.

As part of the launch, SheaMoisture is partnering with award-winning artist Coco Jones. “The singer-songwriter and actress actively inspires Black and Brown women to never compromise or settle — and this extends to our beauty and personal care regimen,” the company said.

“This new deodorant line is a monumental launch for SheaMoisture, as we’ve used proprietary technology to develop effective products specifically for us that go beyond functional deodorant benefits,” says Dawn Williams-Thompson, head of NA personal care design for retail and local brand development at Unilever. “The deodorants also feature beautiful, culturally iconic fragrances for an added sensorial experience, with our leading scent being coconut and hibiscus, a Shea fan favorite.”

SheaMoisture Antiperspirant Underarm Deodorant Range

• Moisturizing – with Raw Shea Butter & Hyaluronic Acid, delivers all-day moisture to dry skin and features a warm spice scent.
• Even Tone – with vitamin C and niacinamide, features a fresh citrus and peach scent.
• Smoothing – with Manuka Honey and Retinol, smooths rough and dry skin while offering a delicate floral and sweet honeysuckle fragrance.
• Fresh – for all-day freshness and care, complemented by Shea’s iconic Coconut and Hibiscus scent.
• Sensitive – with aloe vera and ceramides and a dermatologist-tested hypoallergenic formula.
• Soothing Post-Shave – with vitamin E and Kukui Nut Oil, actively soothes and calms dry skin, complemented with a savory scent that includes touches of powder for a soothing combination.

“SheaMoisture whole body deodorants are plant-based, aluminum and baking soda-free for solutions that are safe and effective for whole body, external usage – from underarms to bikini lines to feet – anywhere you want external odor control. The innovative formulas are non-irritating and don’t require a transition period of detox,” the company said.

Additionally, both products feature the brand’s signature Coconut and Hibiscus scent for tropical all-day freshness:

SheaMoisture Whole Body Deodorant Range

• Whole Body Deo Cream – with proven sweat absorption, and Black gynecologist-approved.
• Whole Body Invisible Stick – with an anti-friction, smooth glide application.