GREEN BAY, Wis. — Shopko Stores Operating Co. has named Nancy Altman senior vice president and chief marketing officer.

Shopko Stores Operating Co. has named Nancy Altman senior vice president and chief marketing officer.

Altman comes to Shopko after having served as vice president of marketing for Ulta. Previously Altman was senior vice president of marketing at Toronto-based Premier Salons, and before that she served as senior vice president of marketing for Younkers, a former division of Saks Department Store Group.

At Shopko, Altman will be responsible for clearly communicating the Shopko brand to the company’s current and new customers, and implementing cohesive marketing initiatives across multiple formats, including brick-and-mortar stores and the company’s e-commerce site. Altman will also be responsible for overseeing public relations efforts and the Shopko Foundation.

Altman joins Shopko as it is converting more than 160 Pamida stores to its new Shopko Hometown format.

"Following our recent merger with Pamida, strategic marketing will be a vital element in our effort to seamlessly fold the two brands into one and clearly communicate the Shopko Hometown difference to current and new customers," said Shopko chairman, president and chief executive officer Paul Jones. "Nancy brings high-level marketing experience, a proven track record of success and a fresh perspective to our team that will be ­invaluable."