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Southeastern Grocers adds new format

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MIAMI — Southeastern Grocers LLC, the parent company of BI-LO, Harveys and Winn-Dixie stores, unveiled the company’s new store banner at the grand opening of Fresco y Más during a ribbon-cutting ceremony last month.

The new store, occupying a former Winn-Dixie location in the heart of Hialeah, Fla., has been tailored to provide the products and services that meet the needs of the community, while continuing to offer great value, stunning- quality food and service with personality, the company said.

The grand opening of Fresco y Más reflects Southeastern Grocers’ commitment to listen to its customers and ensure that the unique tastes and needs of the Hialeah community are accommodated with the items and amenities in their neighborhood grocer.

“Winn-Dixie opened its first store in Hialeah in 1958, and this community has been important to us for many years,” said Ian McLeod, president and chief executive officer of Southeastern Grocers. “By talking to our customers in the community, we believed we could cater to their needs even better and decided to develop a store in Hialeah very much with the community in mind.

“Fresco y Más offers an expanded Hispanic product assortment, great low prices and new features, including a full-service Latin butcher shop and new Cocina — everything that our customers told us is important to them.”

Shoppers will immediately notice the enhancements throughout the new Fresco y Más store, notes the company. These include a new custom facade and vibrant color palate with bilingual signage throughout the store; the all-new, full-service Latin butcher shop (Carniceria) offering an expanded selection of fresh-cut meat to better serve Hialeah customers; an all-new cafe with expanded seating area serving authentic Hispanic breakfast, pastries, drinks and hot and cold sandwiches; and the new Cocina (kitchen), offering daily specials of freshly prepared, homemade favorites.

The renovated bakery department offers an expanded selection of Hispanic pastries and baked goods, including flan, tres leches and rice pudding, made fresh daily, as well as a wider selection of local favorites. New made-to-order personalized party platter packages — such as personalized cake; croquettes, pastries; and fried, stuffed potatoes — are available to serve 25, 50 or 100 people. The refreshed produce department features a farmer’s market setting with a wider selection of tropical fruits.

There is a totally new $1 Zone within the store, with savings on more than 300 popular items for only $1, including cleaning products, baby products, bath and health items, foil ware, and value greeting cards. And there is an additional Wall of Value section, featuring weekly specials on popular items Hialeah customers purchase most, as well as more than 100 Hispanic products new to the store.

And customers will continue to enjoy all of their favorite products and more with prices that are “Low and Staying Low,” with over 800 products offered at a reduced price, the company said.


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