JACKSONVILLE, Fla. — 2023 was a year of growth and renewal for Southeastern Grocers Inc. (SEG), parent company and home of Fresco y Más, Harveys Supermarket and Winn-Dixie grocery stores. Together with the SEG Gives Foundation, the grocer wrapped up 2023 by celebrating what it calls “a WINNing year for the customers and communities it serves.”

SEG introduced new products and provided more value through online and in-store programs to help customers save time and money in 2023. Additionally, it remained a steadfast community partner by donating more than $3.7 million in support of neighbors in need.

“Throughout 2023, we celebrated many WINNs as we worked together to improve our stores, support our neighbors and lend a helping hand to community members in need,” said Raymond Rhee, the company’s chief people officer. “As we turn the page on a new chapter in 2024, we look forward to another year of nourishing communities and fostering genuine connections — both inside and outside of our neighborhood stores.”

Remodels at 17 of its grocery stores were among 2023’s highlights, as each update helps SEG provide its customers with improved, localized shopping experiences and enhanced offerings.

Additionally, the company last year opened two new Winn-Dixie stores in its home state of Florida. And SEG last year unveiled a new ground-up store in the recently developed Apopka City Center in Orange County, Fla., and a second new store opening in the new College Park development in its hometown of Jacksonville, a pillar of the community’s revitalization efforts.

With customer satisfaction in mind, SEG last year expanded its online shopping service for Harveys Supermarket and Winn-Dixie customers via the launch of delivery and curbside pickup capabilities that offer customers more convenience and value. When shopping online at participating stores, customers can access these services with the same prices, savings and promotions offered to in-store shoppers.

SEG’s commitment to serving customers extends to the grocer’s growing line of Own Brand products, which the company said provides customers an average savings of more than 20% compared to national brands on nearly 8,000 items. SEG last year won more than 150 awards for its Own Brand products and market exclusive lines.

This year, SEG is offering a new exclusive product line — Know & Love — designed to provide a range of products made with ingredients customers “know,” to create the everyday products they’ll “love.”

The curated line prioritizes ingredients, quality and value that customers can trust, according to SEG, which said that the ingredients are selected for quality and every product is free from nearly 100 undesirable ingredients including certified color additives, partially hydrogenated oils, high-fructose corn syrup and sweeteners such as aspartame, saccharin and sucralose. What’s more, the products are rigorously taste-tested and are budget friendly, the company said. The SEG Know & Love product line will continue to roll out through 2024 — ultimately offering more than 1,000 “clean-label” products in categories including dairy, produce, readymade foods, beverages and household items.

The grocer in 2024 will continue to offer customers significant savings through its rewards program, which in each of the past three years has appeared on Newsweek’s list of America’s Best Loyalty Programs.

SEG also intends to build on momentum from the launch last year of a seasonal discount program that holds down prices of most-shopped grocery essentials. The “Price Hold” program lowers prices on more than 1,000 popular items for shoppers selecting merchandise marked in blue Price Hold signage throughout Winn-Dixie stores.

As a grocer deeply rooted in the communities it serves, SEG remains unwavering in its support of causes customers and associates care about the most. In 2023, SEG and the SEG Gives Foundation donated more than $3.7 million to more than 1,300 community partners throughout the Southeast. This includes $560,000 and more than 13 million pounds of food to fight food insecurity throughout the Southeast in partnership with Feeding America and its food bank partners; $460,000 to support emergency preparedness and disaster relief efforts; and $750,000 to Folds of Honor to provide 150 educational scholarships to the legacies of fallen and disabled service members.

SEG last year also made Newsweek’s list of America’s Greatest Workplaces, with a five-star rating reflecting its efforts to foster a culture of diversity and inclusion, and to prioritize professional development.

Looking ahead, SEG plans to continue serving neighbors in need while investing in the communities across its five-state footprint.