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Strength of Nature buys Unilever hair care brands

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SAVANNAH, Ga. — Strength of Nature has acquired the Motions, Just for Me, Consort and Groom & Clean brands from Unilever as well as the TCB brand’s business in Africa.

Strength of Nature has acquired the Motions, Just for Me, Consort and Groom & Clean brands from Unilever as well as the TCB brand’s business in Africa.

"We look forward to building these brands," said Strength of Nature chief executive officer Mario de la Guardia, who described each brand as having "a strong legacy, high awareness and great potential."

Strength of Nature is now full owner of TCB, and has added Motions, a hair care brand for women of color, Just for Me, a brand for children, and Consort and Groom & Clean, which are men’s hair care lines. The acquisitions complement Strength of Nature’s portfolio aimed at serving multicultural consumers around the world.

"Strength of Nature is committed to serving the hair care needs of people with textured hair from curly to coily," said Charlene Dance, global marketing director. "We want to ensure that this consumer has unlimited hair maintenance and styling options for their particular hair type."


ECRM_06-01-22


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