MINNEAPOLIS — Target Corp. has teamed with Rowing Blazers, a brand known for its contemporary interpretation of classic American style, on a collection of products for fall that includes apparel, accessories, home goods, outdoor play items, and even pet products. The collection is described as a fusion of trendy designs and timeless influences, reflecting Rowing Blazers’ distinctive aesthetic. With more than 100 colorful pieces, the line fits with Target’s mission of delivering high-quality style at budget-friendly prices.

The limited-time collection, named Rowing Blazers x Target, debuts on Saturday, September 23, and will be available on Target.com as well as in select Target stores. Starting at $5, the collection is designed to accommodate various budgets, with the majority of pieces priced under $30.

A Blend of Modernity and Tradition

Jill Sando, Executive Vice President and Chief Merchandising Officer at Target, expressed her enthusiasm for the collaboration, saying, “For nearly 25 years, Target has partnered with some of the biggest and brightest names in the industry, bringing guests on-trend designs at an incredible value. This fall, we’re teaming up with Rowing Blazers, a brand known for putting a fresh, colorful twist on American classics.”

Rowing Blazers, founded in 2017 by Jack Carlson, stands out for its unique perspective on traditional craftsmanship. Carlson, an archeologist and former U.S. national team rower with a bronze medal from the World Championships, infuses his brand with vibrant aesthetics and a touch of playful humor. The collaboration with Target marks a significant step for Rowing Blazers, making its signature style accessible to a wider audience.

“This collaboration allows us to be more accessible than ever – with first-time products for Rowing Blazers like children’s clothing and home decor,” said Rowing Blakers founder Jack Carlson.

Elevated Classics for the Entire Family

The Rowing Blazers x Target collection reimagines timeless pieces for contemporary wear, emphasizing versatility and personalization, according to the two companies. With an array of sizes and styles, the collection invites individuals of all ages to partake in the joy of fashion. From essential fall wardrobe pieces to items suitable for sports events, outdoor escapades, and home gatherings, the collection encompasses the full spectrum of autumn experiences.

The partnership between Target and Rowing Blazers not only showcases the fusion of fashion and affordability but also emphasizes the convenience of shopping. Alongside in-store purchases, customers can take advantage of Target’s innovative same-day pickup options, including Drive Up and Order Pickup.

As the launch date approaches, fashion enthusiasts and style-savvy shoppers can find more information about the Rowing Blazers x Target collection on Target.com and engage in the conversation on social media using the hashtag #RowingBlazersxTarget.