MINNEAPOLIS — Target this month introduced Dealworthy, a private label line of everyday essentials with prices starting at $1.

The original lineup will be supplemented over the coming months and ultimately will include nearly 400 items spanning four categories: apparel and accessories; essentials and beauty; electronics; and home products. Most items will be priced under $10.

“We know that value is top of mind for consumers, and Dealworthy — backed by our owned-brand promise — will not only appeal to our current guests but position us to attract even more new shoppers to Target,” said Rick Gomez, executive vice president and chief food, essentials and beauty officer for the retailer.

Target said customers dissatisfied with a Target owned-brand item can return it within a year for a refund.

The company said the new Dealworthy line features prices that are among the lowest that shoppers will find across Target’s entire assortment.

The first Dealworthy products began arriving at stores this month, Target said, and new items will continue to be added into early 2025.

Target’s portfolio of owned brands contributes more than $30 billion a year in sales, Gomez said, and the brands reflect what Target customers value most, including quality, low prices and convenience.

Target is constantly seeking ways to meet consumers’ needs through its owned brands, Gomez said. It continues to introduce private brands and expand existing ones — including the recent upgrade of Up&Up, a 15-year-old line of household essentials, which generates nearly $3 billion a year on sales of items with an average price of about $7.

The Dealworthy launch comes a few weeks after Target introduced more than 1,000 new wellness-related products priced as low as $1.99.

“Wellness has been redefined to encompass a more holistic way of living — and it’s also different for every person,” Gomez said. “That’s why Target is delivering like no other retailer, offering guests the ultimate destination to support their wellness journey, whether that’s enjoying a nonalcoholic beverage from Sechey or stocking up on Bloom to get their daily greens. We’re making it fun and easy for our guests to discover new products at a great value.”

Target’s new wellness products include hundreds of items that are exclusive to the retailer. The collection should bring a one-of-a-kind shopping experience to health and wellness consumers as they shop for items ranging from supplements to hydration boosters and from skin care products to functional food and beverages.

Target emphasized that shoppers at its stores will encounter prominent displays of top wellness brands, as well as curated assortments of wellness-related products, including fitness styles from All in Motion that match an exclusive assortment of Stanley Tumblers and Bala Bangles for a coordinated look.