MINNEAPOLIS — Beginning this week, Target Corp. will introduce two exclusive Ben & Jerry’s ice cream flavors as part of a promotion designed to encourage volunteerism.
Beginning this week, Target Corp. will introduce two exclusive Ben & Jerry’s ice cream flavors as part of a promotion designed to encourage volunteerism.
The flavors, Berry Voluntary and Brownie Chew Gooder, are part of an effort called "Scoop it Forward," which directs consumers to web sites where they can find volunteer opportunities in their communities. Consumers who get involved can receive a coupon for a free pint of ice cream, or a dollar off, redeemable at Target stores.
"By partnering with the iconic and beloved Ben & Jerry’s, Target is offering our guests even more exclusive, high-quality food options," commented Greg Duppler, senior vice president of merchandising at Target. "Target guests who purchase these new ice cream products will not only enjoy two delicious flavors at an exceptional price, but will also have the satisfaction of supporting two great brands, aligned in their strong heritage of philanthropy and volunteerism."
Berry Voluntary is raspberry cheesecake flavored ice cream laced with white chocolate chunks and raspberry swirls. Brownie Chew Gooder is vanilla caramel ice cream with fudge brownie pieces, finished with a caramel swirl. They will be available throughout 2010 in mini cups and pints.
"Giving back to the community has been a part of Ben & Jerry’s way of doing business since we started. We are impressed with the number of ways Target has given back to the community over the years. Working with Target to encourage people to volunteer in their own communities is the kind of partnership that we hope generates a lot of community benefits," stated Jerry Greenfield, co-founder of Ben & Jerry’s. "We hope ice cream lovers also take advantage of the Scoop it Forward program on VolunteerMatch.com to recognize their volunteer efforts."