“We believe the combination of Disney’s unmatched entertainment and storytelling with our omnichannel retail platform will create inspiring and unique experiences for our guests,” Target chairman and chief executive officer Brian Cornell said.
Disney said in a statement that the “shop-in-shop” will feature an array of more than 450 items from the company, including more than 100 products previously only available at its retail locations.
“Our products help fans and families live the magic wherever and whenever they want,” said Bob Chapek, chairman for Disney parks, experiences and products. “And we know the way consumers shop for those products is changing — so we’re making the magic easier to access than ever before through this collaboration that will bring Disney store magic to Target stores.”
The departments will average about 750 square feet and will be staffed by Target employees, who are set to receive special training ahead of the openings.
Disney items will range in price from $2 to $200, Target said, with most costing less than $20. The co-developed mini-stores will have seating areas where shoppers can watch Disney movie clips or take photos in front of interactive displays. “Guests will find favorites like Disney Princess, Star Wars, Marvel, Disney Junior characters, classic Disney plush, apparel, home and holiday products, along with collectibles like the Disney Animators’ Collection,” according to Target’s website.
Target set an October 4 opening date for the first 25 of its stores to host Disney-themed departments, in cities including Chicago; Denver; Philadelphia; Clarksville, Ind.; Leesburg, Va., and Euless, Texas.