NEW YORK ― Expanding its offerings of full spectrum hemp products, Veritas Farms is introducing  its new CBD  beauty line, Veritas Beauty at a press event at the One Hotel here Thursday.

“Veritas Farms launched the brand as a response to the growing demand from customers for a line of CBD skincare products,” said Alexander Salgado, chief executive officer and co-founder of Veritas Farms. “Veritas Beauty is a unique, premium line of beauty products with full spectrum hemp oil that has disrupted the beauty and wellness industries. Delivering the same quality ingredients for which the brand is known and trusted, the line presents four full spectrum hemp beauty products: Rejuvenating Night Cream, Cucumber Eye Cream, Mattifying Blemish Cream, and Hyaluronic Day Cream.”

The full spectrum hemp oil for the beauty products is produced at Veritas Farms’ own 140-acre farm and production facility in Pueblo, Colorado. There, the brand controls all of its growing, extracting and manufacturing to ensure the quality, potency and freshness of its full spectrum hemp oil. The beauty products include:

• Rejuvenating Night Cream (with full spectrum hemp oil ― 100 mg): With two forms of advanced peptides, this cream boosts immunity and jump-starts the skin’s stress-fighting mechanisms, preparing it for everyday environmental aggressors. 30 mL (1 fluid oz.) $44.99
• Cucumber Eye Cream (with full spectrum hemp oil ― 100 mg): Enhanced with cucumber extract, this 3-in-1 Cucumber Eye Cream formula contains vitamins A and E, and neem extract to help skin appear more youthful and to address dark circles, fine lines and puffiness around the delicate eye area. 15 mL (.5 fluid oz.) $39.99
• Mattifying Blemish Cream (with full spectrum hemp oil ― 200 mg): This cream achieves a clear, wholesome complexion with a robust blend of blemish-fighting and skin-rejuvenating ingredients that help purify and fight swelling and irritation of the skin. 50 mL (1.7 fluid oz.) $49.99
• Hyaluronic Day Cream (with full spectrum hemp oil ― 200 mg): This custom emulsification of hyaluronic acid, squalane, jojoba seed oil, and apricot kernel oil provides multi-layered moisture which hydrates and absorbs quickly. 30 mL (1 fluid oz.) $44.99

Veritas Beauty was also reviewed by the Veritas Farms Medical Advisory Board, who lends its expertise in the way of research and product development for all of the brand’s products. Board members have wide-ranging medical expertise including surgery, pain management, chiropractic, health and wellness, dentistry, cosmetics, mental health, and substance addiction.

“Our new Veritas Beauty line brings a new dimension to our product offerings,” added Salgado. “While we provide the purest, quality hemp oil products, these full spectrum hemp creams continue our dedication to excellence. They provide consumers with natural, effective products to enhance their beauty regimen.”

Veritas Beauty products are currently available only online at www.theveritasfarms.com. Veritas Farms’ products are sold at over 4,500 brick-and-mortar locations, as well as with online retailers across the country. This includes major retail stores such as Kroger Family of Stores, CVS Pharmacy, Fruth Pharmacy, Neiman’s Family Market and Bartell Drugs.

All Veritas Farms brand products are third-party laboratory tested for strength and purity. All packaging includes a batch-unique QR code linking to verifiable Certificates of Analysis from an approved scientific testing laboratory. Veritas Farms is registered with the Colorado Department of Agriculture to grow industrial hemp.