PHILADELPHIA — Rite Aid has appointed Jeanniey Walden chief marketing officer, making permanent an interim role the seasoned executive has held since March. Walden will continue to play a critical role in the company’s growth strategy to help create meaningful customer, client, and member experiences for millions of Americans. As CMO, she will also oversee the expansion of Rite Aid’s ice cream brand, Thrifty.

Jeanniey Walden

“As we continue to accelerate our performance through bold strategy, focused execution and experienced leadership, we are pleased to permanently welcome Jeanniey to the Rite Aid team,” said interim chief executive officer Busy Burr. “As an accomplished marketer with a customer-centric approach, Jeanniey will lead the charge to strengthen and enhance the ways we conveniently meet our customers’ changing needs, helping us further our mission to provide whole health for life.”

Walden will continue to serve as a member of the company’s executive leadership team, reporting to Burr. Prior to joining Rite Aid, she served as chief innovation and marketing officer of DailyPay, where she worked closely with large grocery and retail brands such as Target, Dollar Tree, and Kroger, overseeing strategies focused on improving the omnichannel customer journey. Her expertise runs deep in building customer-driven solutions and enterprise transformation with previous leadership roles at Barnes & Noble, Mercer, Ogilvy, and JC Penney.

“I’m incredibly excited to join Rite Aid in a permanent capacity to continue innovating our customer-first culture and our approach to customer engagement and loyalty,” said Walden.” As the neighborhood health and wellness destination, we’re proud to meet all of our customers’ needs — whether they are picking up a prescription, stocking up on essentials for the whole family, or treating themselves to our iconic Thrifty ice cream. Our commitment to improving health outcomes and helping our communities thrive remains paramount.”