To recognize the fifth annual Red Nose Day, five collectable character Red Noses are joining the effort to keep children in the U.S and around the world safe, healthy and educated. Led by Red – the original Red Nose – newcomer Red Noses include Rojo, Ruby, Scarlet and Rusty each of whom has a special power to address serious issues affecting children living in poverty: illness, homelessness, hunger and illiteracy, respectively.
To build on the campaign success of previous years, Walgreens encourages parents to use Red Nose Day to spark family conversations around the importance of helping others. The Everyday Heroes are leading the charge for kids with a special video, providing an opportunity for parents to connect with their kids on important issues impacting their communities.
“Supporting young people and communities is a key pillar of what Walgreens stands for, which is why Red Nose Day is a cause we support year over year,” said Alex Gourlay, co-chief operating officer, Walgreens Boots Alliance and president of Walgreens. “With the help of our Everyday Heroes, Walgreens is committed to improving the lives of children in need with critical funds and programs, while also supporting our customers in shaping a socially conscious next generation. Just by shopping at Walgreens, we are showing people that a small act – like purchasing a Red Nose – can help make a significant difference in their communities.”
Hero High Five Challenge
Like the guise of true superheroes, the identities of the Everyday Hero Red Noses are concealed in specially designed bags, offering heightened anticipation for collectors. In the spirit of friendly competition, Walgreens is also launching the Hero High Five Challenge. Parents and kids are encouraged to challenge family and friends in a race to collect all five Red Noses, pose for a Hero High Five photo and post it on social channels using #HeroHighFive for a chance to be featured in a Walgreens segment during the primetime NBC televised event on May 23 and earn the title of Everyday Hero.
Red Nose Recycling
In addition to focusing on the health and wellbeing of communities around the world, Walgreens works to reduce its environmental impact across the business. While celebrating the kickoff of Red Nose Day, Walgreens is also introducing in-store recycle bins located at the front of stores for Red Noses that have completed their missions. Customers are able to drop off their Red Noses until mid-June, which will be recycled to make products including buddy benches at select schools throughout the country, among other items.
Red Nose Day
Over the past four years, Red Nose Day has raised nearly $150 million in the U.S. to help end child poverty. Walgreens customers support the program through purchases of Red Noses, other Red Nose Day merchandise and cash donations, which provide funds for nutritious meals, essential medicine, clean water and other vital aid and education-based services to children in America and around the world.
Beneficiaries of the Red Nose Day Fund include the Boys & Girls Clubs of America, which provides safe places for children to learn and play after school; Children’s Health Fund, which brings essential medical services to underserved children; hunger relief organization Feeding America; Save the Children, which provides critical early childhood programs, as well as charity: water; City Year; Covenant House; International Rescue Committee; Laureus Sport for Good; UnidosUS; and The Global Fund.
This year, the Red Nose Day campaign will culminate in a three-hour block of special television programming celebrating Red Nose Day on Thursday, May 23, starting at 8 p.m. ET on NBC.