BENTONVILLE, Ark. — Ahead of National Quitters Day (the second Friday of January, when research suggests many will give up on their 2024 resolutions), Walmart+ is joining talk show host Andy Cohen in a “Save Your Resolutions” campaign that could help people stay the course on their goals for the year.

“As someone who has always held a special place for New Year’s resolutions in my heart, I’m thrilled to partner with Walmart+ to share the tools and encouragement needed for a successful year ahead,” Cohen said “It’s not just about setting goals – it’s about the journey of self-improvement and the joy of realizing your aspirations.”

Fresh off his duties hosting CNN’s New Year’s Eve coverage, Cohen says he’s determined to hold fast to his resolutions to get healthier, sleep better and spend less time on his phone when around his kids. That’s why he’s teaming up with a fleet of influencers to spark a social moment that emboldens people to stay resolute with their goals in the month that most give up on them.

“Together with Walmart+, we can make it our best year yet,” Cohen says,

Walmart noted that saving money leapfrogged over the usual chart-topping weight loss goals and became the most cited 2024 goal, with 59% of U.S. respondents in one poll resolute on saving money this year. With a Walmart+ membership, consumers can save more money and unlock perks and benefits that will help you live better, the company says.

A Walmart+ membership costs $98 a year. Notable benefits include:

• Free delivery of groceries and other purchases brings healthy eating habits and wellness merchandise to shoppers’ doorsteps.  

• Walmart+ members can save at the pump by getting 10 cents off a gallon at some 14,000 fuel stations across the country.

• Booking of “epic vacations” on Walmart+ Travel.

• Shoppers who sign up for a paid annual membership by January 31 and use $50 in Walmart Cash, to spend on merchandise including a new exercise bike that can help members along their path toward better fitness in 2024. Walmart Cash can be instantly redeemed on almost all in-store or online Walmart purchases.

“Walmart+ is more than just a membership,” says Venessa Yates, senior vice president and general manager of Walmart+. “Walmart+ is your ticket to help you achieve your goals, whether it’s saving money, traveling more often, boosting your healthy lifestyle or the gift of free time.”