BENTONVILLE, Ark. — Walmart is planning to highlight the appeal of its grocery pickup service with its first Super Bowl ad.
“What better way to show off the out-of-this-world convenience of Walmart’s Pickup service than the biggest television event of the year?” Janey Whiteside, executive vice president Walmart Chief Customer Officer asked in a post on the retailer’s web site. “For the first time ever, Walmart will be airing an ad during the Big Game with the help of some familiar visitors.”
The Famous Visitors spot features 12 “visitors” from popular TV shows and movies, all pulling up in their intergalactic vehicles to take advantage of curbside pickup at Walmart.
“From Flash Gordon and Buzz Lightyear making their way to Earth to Bill S. Preston, Esq. of Bill & Ted’s Excellent Adventure arriving to a Walmart parking lot via his iconic telephone booth, these famous visitors all travel long ways — even across the galaxy — to experience the out-of-this-world convenience of Pickup,” Whiteside wrote. “We pulled out all of the stops for our first Big Game commercial, bringing in many more characters and vessels from other beloved intergalactic entertainment properties, including Arrival, Blade Runner, Guardians of the Galaxy, The LEGO Movie, Mars Attacks, Marvin the Martian, Men in Black, Star Trek and my favorite, Star Wars.”