Issue 01-15-2024 Archives - Page 2 of 2 - MMR: Mass Market Retailers

This event will not soon be forgotten

January 15, 2024 by David Pinto David Pinto, NACDS 90th anniversary 2024, Issue 01-15-2024, Opinion

Viewed from almost any perspective, December 13, 2023, was a significant day in the history of mass retailing in America. On that day, to informally recognize the 90th anniversary of the National Association of Chain Drug Stores, America’s mass retailing community gathered together a not-so-random sampling of the individuals who created, advanced and immortalized health

Build Price Pack Architecture around ‘demand moments’

January 15, 2024 by Jason Reiser Jason Reiser, PPA, Price Pack Architecture 2024, Issue 01-15-2024, Opinion

Remember when Coca-Cola first came out with mini cans? Who doesn’t? A significant, strategic re-architecture of the packaging mix, it “reinvented” the business at a time when consumption had tanked. The Washington Post labeled them “Coca-Cola’s clever new trick,” but health-conscious consumers drank them up, willing to pay more per ounce, driving sales and profitability.