Beiersdorf to acquire iconic Coppertone brand from Bayer

HAMBURG, Germany — Beiersdorf said Monday it has entered into a definitive agreement to buy the Coppertone business from Bayer for a purchase price of $550 million. Coppertone generated sales of $213 million in 2018. Through the acquisition of Coppertone, Beiersdorf is entering a major international sun care market and strengthening its presence in North