PLMA September Leaderboard

IRI Growth Summit 2016

Walmart ‘listening to customer’

NATIONAL HARBOR, Md. — At Walmart, the customer is the boss and the key to the retailer’s success, senior vice president of global consumer insights and analytics Matt Kistler told attendees at last month’s IRI Growth Summit 2016 here. “The size and scale of Walmart means that we serve a lot of customers, and 260