Marquee Brands

BIC partners with Snoop Dogg and Martha Stewart

BIC partners with Snoop Dogg and Martha Stewart

SHELTON, Conn. — BIC has teamed up with entertainment legend Snoop Dogg and lifestyle innovator Martha Stewart and Marquee Brands to launch a new advertising campaign for the BIC EZ Reach lighter. The partnership, which extends into 2022, begins with the release of “Pass It,” debuting across streaming TV networks, streaming music platforms, social media