Video Forum: Dave Bass, FreshDirect

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Celebrating 20 years of e-commerce innovation

Dave Bass, managing director of FreshDirect, takes stock of the online grocer on the occasion of its 20th anniversary. He tells this week’s Video Forum about how FreshDirect has helped change the way that consumers approach food shopping, the importance of maintaining close ties with local farmers and other suppliers, efforts to build customer loyalty, and the grocery delivery service’s short- and long-term objectives.


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