PLMA October Leaderboard

Video Forum: George Coleman, CVS Health

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Front-end business in sync with the customer

George Coleman, senior vice president of merchandising at CVS Health, tells this week’s Video Forum about the company’s evolving strategy at a turning point in its history. Coleman, who has just been named Merchant of the Year by Chain Drug Review, comments on the transition in leadership underway at CVS Health, the company’s omnichannel strategy and the drive toward greater personalization.



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